Unica Research
Unica Research
Brief
We are the first market research agency that serves startups and SMEs. The passion that drew us to this step was the market gap existing in this segment while earning research industry expertise , either due to their lack of affordability or due to their very special nature. In addition, this segment has lack of awareness of how market research can enlighten their path. All of this has urged Unica to partner with key field agencies, key incubators, accelerators, VCs, marketing agencies, management consultancies, financial advisories, training academies & entrepreneurship events , locally, regionally and globally, offering the best combination of research practices in the industry, trainings and consultations that can enlighten startups’ & SMEs’ path
Services
- We're the first to serve startups & SMEs. We do that through the following 3 services:
1-Direct Market Research Provision: Conducting various market research studies from A to Z, depending on the objective, such as the below studies:
1-Market Assessment
2-Product Test
3-New Concept Test
4-Marketing Communication Strategy
5-Pre & Post Campaign Evaluation Assessment
6-Brand Tracking
7-Needs Assessment
2. Market Research Training: this is done through incubators, accelerators, VCs, ..etc., where we teach startups what's meant by each market research study, & when & how to do each, all supported by real life case studies.
3. 1:1 Market Research Consultation: this is done if the startup/SME wants to conduct research on its own, but needs technical guidance from our side
Business Overview
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Years in Business
3 years
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Price Range
Depends on scope of work
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Date Joined
July 29, 2024, 9:47 a.m.
